History: Leading manufacture of Designer Toys in North America. Founded in 2003 by Paul Budnitz to expand the design and art world through toys. Kidrobot’s brand image is associated with top entertainment, lifestyle and clothing brands from around the world. Including collaborations with Swatch, Nike, and Burton.
What was done: Account Management in Europe, Asia, South Africa and North America. Sales channel development and product segmentation.
What was learned: How the interaction of a brand and it’s fan base can be utilized to grow an industry from the ground up. The way items interact with each other and build upon a reputation to include exclusive sales channels.
History: Each brand has their own background story and history. The main thing in common with all the brands represented by Mylos Loves is that they are forward thinking brands with strong creative visions.
Who: JackThreads, Shawnimals, RAJE Toys, Vannen Watches, Rotofugi, Formula Werks, JailBreak Collective.
What was done: Worked within existing logistical and production infrastructures to maximize sales and brand awareness. Built upon collaborative branding with other like minded companies, to build brand recognition and create positive PR. Help establish newer brands to start building a fan base.
What was learned: How to utilize existing logistics and brand images to grow and increase brand presence. How a brand can interact with like minded and non-like minded companies, through collaboration and PR.
History: Super Rad Toys was founded in 2006 and after a forced hiatus in 2007 sought to return to toy production in 2010 by hiring Mylos Loves. Included in rebuilding the Super Rad brand was the creation of a brand new brand focused on designer art toys, Plastic City. Together both companies have come together with leading artists and licenses to build a strong foundation of first releases. Collaborations with such companies as, Marvel and Paul Frank, and top artists, Tristan Eaton, Jermaine Rogers, and MCA.
What was done: Reintroduced an existing brand through license collaborations to increase both awareness and reputation. Created a brand new company and brand strategy to grow a fan base within the designer toy industry. Oversaw production, marketing, and sales, through travels to China and LA. Created collaborations with existing brands to increase awareness. Still building and creating within both companies.